The Hollywood Way: Now Avalable on Kindle

Sep 26, 2011 in News



No one can get to the top of their game by sitting at their desk waiting for their career to break. Frederick Levy refused to wait around and now, not yet thirty years old, he’s a successful VP at a major production company, a lecturer at UCLA, and has written three books. Here, in The Hollywood Way, he shows you how you can use the methods and madness of Hollywood to reach the top of your field.

Levy’s wide-ranging and easy-to-implement tips are applicable to every career, from the mailroom to the boardroom. The only requirement is you must be looking to become first in the pack and move ahead of the curve. The Hollywood Way includes advice about managing your day-to-day duties more effectively, leaving you time to focus on the bigger picture and bigger ideas, and provides the ultimate look at “networking” and how to network quickly, seamlessly, and in a way that leaves people hoping you’ll call them. You’ll also find organizational ideas you’ll be able to use right away.

Levy has culled tips and advice from a wide range of Hollywood power players, including Kevin Williamson, writer of Scream and creator Dawson’s Creek; Bruce Cohen, Oscar-winning producer of American Beauty; and Brian Singer, a feature film director.

CUSTOMER REVIEWS FROM AMAZON:

This is the book that helped me climb the ladder in Hollywood. While all the others scratch the surface about breaking in, this one takes it one step further to help you achieve success once you've broken in. The skills discussed in The Hollywood Way now seem obvious to me now, but it took a book like this to spell it out so I was aware of the mistakes I was making and what I needed to do to move ahead. I would recommend this book to anyone who wants to succeed, whether they work in the movie business like me, or any other field. It's good, solid advice.

**

This book is mainly about Tensil Town. Levy writes about being a production assistant or a producer. He mentions screenplay writing, but I realized getting your scipt read has a lot to do with being a producer. If you have access to a production company, you can get your script made.

I liked this book mainly because I felt as if I was living the life style of a producer working in his or her own company. The information given within the book is common sense -- returne all phone calls, attend every hollywood party you can find, meet new people. What I learned, while reading this book, was how a producer reacts everyday to other members of Hollywood. I wanted to learn how to get my foot in the door, but I was told to read his last book: Hollywood 101. What you should do is read Hollywood 101 and then pick this book up. You'll get an idea of what it's like to get off your butt and do something in Tensil town. After I read this book, I looked through Amazon.com and purchased every book I could find about film making.

**

If you would like to get your very own KINDLE edition of The Hollywood Way, for the VERY LOW INTRODUCTORY PRICE OF $5.99, click here.

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Learn How to Pitch Your Ideas To Hollywood

Jun 13, 2011 in News

Frederick Levy Presents: Pitch Like a Pro. How to Sell Your Story.

Make Reservations »

July 5, 2011 - July 7, 2011, 6:00 P.M. - 10:00 P.M.

LEAVEY LIBRARY - USC University Park 651 West 35th Street Los Angeles, CA 90089

FREE EVENT. OPEN TO THE PUBLIC. MUST RSVP.

About Frederick Levy

Frederick Levy is the owner of Management 101, a firm that guides the careers of actors, authors, screenwriters, and directors. In addition to his day-to-day management of clients, he also develops and produces feature films and television programs. The company currently has a development deal with Nickelodeon. This is a two-part seminar hosted by Frederick Levy that will teach you the in-and-outs' of pitching your ideas to development executives.

Pitch Seminar 1: Tuesday, July 5th From 6– 10pm: Basement of Leavey Library, USC

The first evening will teach you about pitching and it is a skill that is essential in Hollywood. Whether you are a writer, director, producer, actor, or working in any other capacity in Hollywood, it is vital to be able to pitch your project, your take on a script and yourself for a job. In the first part of this two-part seminar, producer Frederick Levy will discuss the art of the pitch. Topics will include the elements of a pitch, what you need to sell a pitch and the three most common types of pitches. You will watch and analyze actual pitch sessions and begin to formulate pitches for your own material.

Pitch Seminar 2: Thursday, July 7 6– 10pm: Basement of Leavey Library, USC

This is the second evening of a two-part seminar hosted by Frederick Levy that will teach you the in-and-outs' of pitching your ideas to development executives.The segment of the pitching seminar will continue the discussion of the art of the pitch. We will to analyze actual pitches examining both story content and pitching techniques. In addition, students will have an opportunity to pitch their own projects and receive immediate constructive feedback.

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From this week's Backstage Magazine...

Apr 24, 2011 in News

How Can Actors Help Their Managers do Their Job?

By Jessica Gardner

April 21, 2011


Frederick Levy, Management 101

I wish every client asked this question. Representing actors is a team effort, and actors who simply sit by the phone waiting for it to ring are not going to succeed.

The most important thing an actor can do to help me is prepare for auditions. Nothing is more frustrating than when I hound casting for a time for my client, and then the client goes in and underwhelms them in the audition room. Whether you have a few days or less than 24 hours to prepare, utilize this time wisely. Cancel plans, call in sick to your job, and focus on doing amazing work in the audition room. Prepare as if you've already booked the job and you are showing up on set.

But preparation goes far beyond specific auditions. The truth is, actors should be in class, training and honing their craft on a regular basis, so when the phone does ring with that audition of a lifetime, it's not the first time you've picked up a script in the last month. Acting is a muscle, and like any muscle, the more you work it out, the stronger it will be. Keep your acting muscles toned.

Actors should treat this business as their full-time job. That means they should be spending at least 40 hours a week working on their acting career. If they're not working on set, this might include classes and training, working with scene partners outside of class, analyzing great performances, reading about acting, taking casting director workshops, watching TV shows that are currently in production, working on ancillary skills like dialects and martial arts, etc. Treating this business as a full-time job also means getting to bed at a decent hour during the week and waking up early every day. How many times have clients missed out on same-day auditions because they didn't wake up until noon?

Finally, actors need to check in with me after each audition. It amazes me that clients will ask me to get them feedback on past auditions when they never even told me how they felt it went in the room. Checking in after auditions not only triggers me to place a call to casting for feedback; it also allows me to hear both sides of the story and evaluate what's going on in the room, so if there is a problem, I can help my client identify it and fix it.

Steven Buchsbaum, Los Angeles; Ad Astra Talent Management

The most important thing an actor can do is have trust and faith that your manager believes in you and is doing everything he can to make your career move forward.

Communicate with your manager. If you go to a casting workshop, let him know whom you read for and what the feedback was. I want to know what clients are doing to move their careers forward.

If you're in a play, invite your manager to come watch. If you're working with an acting coach and there's a scene night, invite your manager. The more he can see you work and see your range, the more he realizes what he can submit you for.

Get in touch with yourself. I totally believe in the holistic approach. You should be meditating daily for your success. No manager can give you belief in yourself. Do you believe you have a future in this business? If not, you might want to check out the Agape International Spiritual Center in Culver City, run by Dr. Michael Bernard Beckwith, who is featured in the book "The Secret." He is one of the most inspirational speakers on the globe. If you're trying to get in touch with yourself, look him up.

Invest in yourself. The biggest problem I have with actors is that they don't want to invest in their own careers. Work with your manager to get headshots that look like you and "pop" you. You might be the most talented person in the world, but if your photo's not good, the casting assistants are not going to pull it.

Have patience. This business is a marathon, not a sprint. Every audition is an opportunity for personal growth. If you get an audition, don't worry about booking it or making your manager money. Prepare and give a good read, so the casting office will like your performance. Whether you book it or not is irrelevant. If they like your read, at some point that office will call you back. Audition yourself into the office.

Be a likable person with positive energy. No one in this town wants to cast somebody they don't like. Your manager has to have faith that you know how to walk in a room, give a proper greeting, and not overstay your welcome. Remember, you are representing your manager too.

Finally, don't be desperate. Enjoy life, stay healthy, and enjoy the ride.

Linda Rohe, New York; Coastal Entertainment Productions

There's a lot that actors can do to help managers take them to the next level. For starters, all actors need to have the tools that managers need to pitch them correctly. That means having professional headshots, a professional résumé, and an acting reel. Without the tools, our jobs are impossible.

We also need an open line of communication. Keep me up to date on your schedule, conflicts, and anything else that needs to be booked out. Keep the lines of communication open on projects you want to be submitted for or anything else that warrants our attention.

I would also suggest keeping yourself sharp by taking acting classes, seminars, and meetings with casting directors and agents. It's much easier for me to pitch when a casting director or agent is already familiar with you.

Lastly, I would suggest independent film projects, theater showcases, and other ways to showcase your talent. It's great for me to be able to invite agents and casting directors out to see my clients. I find that the more opportunities and tools I have for my clients, the stronger their rate of success. Management is a cooperative process between the manager and the talent. It's a partnership that needs to flow smoothly in order to succeed.

Suzanne Schachter, New York and Mexico City; Suzelle Enterprises

Make sure your headshot looks like you. Very often actors have their photographs airbrushed or they put on makeup for the shoot. The person who walks in the casting room should be the person in that photograph. It should not be in any way altered or made to look like anyone other than you. We get casting notices and we have to send a match for the character that they're describing. If they say "gorgeous," they want a gorgeous person walking through the door. They don't want someone whose photograph is gorgeous; this is not the modeling business. In modeling, it doesn't matter what you look like; it matters how you photograph. In legit, you need to look like your photo. If you are both a high-fashion model and an actor, you should have two different pictures.

Get to your jobs on time. Always.

Never, never, never lie. This has been a rule of my office for 47 years. I don't want to hear lies. Tell the truth. You cannot argue with the truth. If someone says the most horrendous thing to you but it's the truth, you have to accept it. We know when people are lying.

Try as much as you can to work with your manager: "I can't make it at that hour. Can I make it at another hour?" Your first priority is acting and should always be. Make sure you find a job that is very flexible, so you don't drive your manager crazy trying to get people to change their schedules for you. I use the expression "The tail doesn't wag the dog." You have to accommodate producers, directors, and casting people to make your manager's life easier and also to make it much more conducive to people wanting to meet you, because they know you're easy to work with.

Don't be a diva. Even when you've earned the right to be a diva, don't be one. It doesn't make for a lasting career.

Don't be a legend in your own mind. Always accommodate people. Be kind. Be gracious. It's not enough to be a good actor. You have to be somebody that people want to work with and enjoy working with. We're all making a living here, not just you. Let's do it in harmony.

And don't forget to say thank you.

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Actor Gets Jail Time for Stealing & Selling Breakdowns

Apr 19, 2011 in News

Thought this article was interesting...

Brian Burke of The Los Angeles' Actors Collective Sentenced to 20 Days in Jail for Selling Breakdown Services' Breakdowns

PR Newswire

LOS ANGELES, April 18, 2011 /PRNewswire/ -- Breakdown Services won their second case against Brian Burke for illegally selling its Breakdowns. Burke was ordered to spend 20 days in jail. Burke was also ordered to provide Breakdown Services with the names of all parties who illegally gave him access to the company's breakdowns.

Breakdown Services receives scripts from casting directors, breaks the scripts down into the various roles, then releases the "breakdowns" to licensed talent agents so they may submit their clients to casting directors for these roles. In April of 2008 Breakdown Services filed their initial case against Burke for illegally selling its breakdowns. In October of 2009 the Court entered a judgment against Burke, awarding Breakdown Services $1.3 million in monetary damages and permanently barring Burke from selling any more breakdowns.

In May of 2010, Breakdown Services learned that someone was sending out emails offering to sell breakdowns. The actors were directed to send payments addressed to "Sam W" at a Hollywood PO Box. "Sam W" turned out to be Samantha Winkler. Winkler confessed that she had been working for Burke at The Actors Collective in Los Angeles and had been recruited by Burke to send out email solicitations and sell breakdowns for Burke using her name as a cover for him. Once this information came to light, Breakdown Services' legal counsel, Steven P. Krakowsky, Esq., commenced proceeding against Burke to have him held in contempt of court for violating the terms of the injunction.

The Court found that Burke had knowingly and willingly violated the permanent injunction on 25 different occasions. The Court imposed the maximum sentence of five days for each of the 25 separate occasions, a total of 125 days. The Court ordered Burke to be incarcerated for 20 days, the remaining 105 days to be served if Burke commits any further violations. Burke is also not allowed to access any of Breakdown Services' websites, including Actors Access.

This is the first time that Breakdown Services has filed criminal proceedings against a party illegally selling its breakdowns. Breakdown Services plans to continue doing this to ensure that people stop this illegal practice

About Breakdown Services, Ltd.

Breakdown Services (www.breakdownexpress.com) was established in 1971, creating the process that is used around the world to cast feature films, television shows, commercials, theater and other projects that require actors. Since its inception it has developed many other services for the industry, including the Virtual Channel Network (www.virtualchannelnetwork.com) that uses the power of the Internet to transmit original content developed specifically for members of the entertainment community. Actors use Breakdowns' Showfax service to obtain audition material at (www.showfax.com) as well as Actors Access (www.actorsaccess.com) that allows for actors to update their pictures, resume and demo reels to submit for specific roles posted at the request of casting directors, and CastingAbout (www.castingabout.com), an up-to-date source for real-time casting and production information in Los Angeles and New York. Other Breakdown Services companies include www.talentproplus.com and www.gobetween.com.

Headquartered in Los Angeles, CA, Breakdown Services operates through a global network of services in the U.S., England and Australia. More information is available on the company's web site located at www.breakdownexpress.com.

SOURCE Breakdown Services

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Internet Fame

Nov 16, 2010 in News



Many of you know that I wrote a book about Internet fame a few years back called 15 Minutes of Fame: Becoming a Star in the YouTube Revolution. You need not look further than Justin Bieber to see how effective a tool the World Wide Web can be as a way to promote yourself to the entertainment industry.

Recently, I was interviewed by a new web series called GenZtv about the subject of Internet celebrity. You can watch their show by clicking here. My interview comes about 16 minutes into the episode.

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